His new company - is the first design company focused solely on desiging good endings in products and services. The only person we know who specialised in designing endings is Joe McLeod, previously Head of Design at UsTwo. This is an extreme example, but it shows how emotional endings can be for people. Our friend got a lot of abuse for being the person who had to make the call to switch it off, and even got a protest t-shirt sent to his home. This was pretty much the last message board that the BBC shut down from their website, and it had been an incredible vibrant community, but not actually very much about The Archers. We ended up inviting a friend of ours who had been the person responsible for shutting down the Radio 4 message boards for The Archers. We had lots of potential speakers for onboarding people at the beginning of a product or service, a few who could talk about the challenges of running and scaling products in the middle, but hardly anyone who could talk about designing for endings. In fact, many years ago we organised an evening event called The Beginning, The Middle and The End, and invited people to share their design patterns for each stage. How often do we think about what that ending is like for these experiences, and how can we make it better?Īs a studio obsessed with the craft of storytelling, we think about endings a lot at Storythings. When was the last time you used a product or service with a really good ending? The things we use everyday might not have big endings like the epic stories we watch, read or play, but they do all have a point when we stop using them. Or a Netflix series we binge-watched with an incredible cliff-hanger at the end of a season.īut not all endings are about extreme emotions like this. It might be a thriller with a completely unexpected twist at the end.
The medium ending movie#
What’s your favourite ending? For most of us, we’ll think about a book or movie that we really enjoyed. LOONEY TOONS, CC BY-SA 4.0, via Wikimedia Commons
0 kommentar(er)
